Entrepreneurship growth startup startup-tools startup-toolstack

The Ideal Startup Toolstack to Scale Your Growth – Hacker Noon

Having examined a whole lot of instruments to help the growth of young corporations, I have determined to record and share with you what has labored greatest till now in the scaleup where I work.

This listing just isn’t a listing of all the instruments available on the market, however the ones I most popular after having examined them or acquired many constructive testimonies. To deliver you probably the most beneficial insights, you will also discover an evidence of how we use them.

Spoiler Alert: I’ve hidden our personal software there

Cross-cutting tools: Communication and productivity


Slack is a bit just like the spine of our device suite. It’s all the time on and utilized by everybody. It is used to communicate each day between workforce members and across totally different groups as properly. Like most corporations that use it, it is more or less prohibited to send emails to one another internally: every thing goes by means of Slack or Elium.

We related various business tools to floor crucial info and related notifications for our teams:

  • Intercom: announcement of latest account creations and communications with prospects and clients that take place on our website and in our app
  • Chargebee: announcement of latest funds
  • HubSpot: announcement of gained and misplaced deal causes
  • Zendesk: bug tracking
  • ProductBoard: product feedbacks
  • Gitlab: announcement of latest deployments to check and manufacturing environments
  • Elium: announcement of latest content/information created in Elium (beneath improvement)

Every group/division has at the very least one public channel that’s distinctive to it. This enables you to make ephemeral announcements and to solicit another group. Some groups also have personal channels to handle their day by day interactions. Personal 1-to-1 conversations are usually not used fairly often (or no less than not in a formal means).


If Slack is the backbone of our device suite, Elium is the guts of it. Elium is our information base, it is where we discover all the content material that must be capitalised: OKR studies, meeting notes, perform descriptions, software launch notes, inner procedures, inner product info notes, integration of other business purposes, competition battle cards, info on our pricing technique and service gives, access to advertising and sales material, and so on.

We’ve got four teams of spaces in Elium:

Right here you will see announcements and cross-functional paperwork which might be meant to be accessible to all. This consists of, for example, our depart procedures, our monitoring of OKRs and KPIs, info on firm automobiles, everybody’s job description, studies of government committee conferences, and so on.

Every staff manages its personal business intelligence and makes it obtainable to everybody. Everybody can also be free to contribute.

Each group has a number of spaces dedicated to it. It might store its greatest practices, inner procedures, meeting notes, and so forth. We’ve got a robust coverage of transparency at Elium, so these spaces are public but contribution is restricted to keep high quality.

Venture spaces are ephemeral areas created to meet a short lived need for info collection and processing. It is in any such area that we managed our latest headquarters transfer but in addition the organisation of main company occasions such as the Information Tour.

Throughout our #GrowthStories interviews, we realised that our observations and convictions have been shared. Capitalising on info, structuring / formalising processes and sharing information are essential components for serene progress. It is because of this that we started creating an entire collection of templates (OKR, assembly notes, job description creation, operation upkeep canvas, and so forth.) and that we’ll make obtainable to all clients.

🎁 Startup deal

To help you in your progress, we determined to go even additional than simply sharing our stack by providing to all startups (subject to a small evaluation of your request) a 50% low cost for 1 yr on our TEAM plan.

To take pleasure in it, nothing could possibly be simpler!

Just start your free trial and send an e-mail to [email protected] with the code #GrowthStoriesDeal50 within the subject line of the email.


Customer/prospect calls and distant work have never been slicker than with Zoom. This device has succeeded in establishing itself as the reference in video conferencing in less time than it takes to say. We’ve stopped counting the number of people who stopped using Skype and different solutions after experiencing Zoom with us. It’s simple, environment friendly and secure. All we will anticipate. Nevertheless, cling in there because the professional version is fairly costly.

Can’t afford a professional account on Zoom right now and Skype provides you pimples? Don’t fear, we have now the solution for you! Appear.in is a superb device that also works without installation (works utterly in your browser) and the free primary model should satisfy you. Nevertheless, be careful, this device is sort of CPU-intensive once you share your display.


Zapier might be compared to the glue of the online. This software permits you to interconnect and transmit info from one device to one other when they don’t present a native integration. Usually, thanks to Zapier, you go from 🤬 to 🤯 and eventually to 🥰.

From our expertise it’s a software that have to be used with great care at the danger of messing together with your knowledge. Zapier is a bit like a heavy weapon that could be very highly effective, however not likely precise. We let you decide this by your self.

On our aspect, we use this software to cross buyer account info between Chargebee and other tools resembling Intercom and HubSpot. We additionally use Zapier from Intercom to Intercom… to move properties from a consumer to a company since these two concepts are separated in the software. If an Intercom PM reads this article: please do one thing! 😱

Google Suite

Ought to we actually introduce you to Google Suite?… Reasonably priced and straightforward to use, Google presents you in its suite all the instruments you need to begin and grow a business. This ranges from managing your domains to entry rights and a myriad of other instruments.

At Elium we use numerous tools from their suite:

  • SSO: authentication to Elium and different tools
  • Gmail: external communications (clients, companions, and so on.)
  • Google Docs: we carry on Google Drive documents that have to be updated often and shared externally (contracts, gives, and so on.).
  • Google Sheets: we primarily create sheets for KPIs tracking tables

One in every of our golden guidelines is that each one content material created on Google have to be created in the “Team Drive”, no content material may be stored in a private area and all key content have to be referenced and surfaced in Elium. Thanks to this rule, it’s super straightforward for everybody to discover the company’s key info.

Management and finance

Stripe + Chargebee

Stripe is our trusted third celebration for the gathering of our paid subscriptions. After a whole lot of earlier analysis and expertise, we determined to use Stripe’s providers by way of Chargebee. At the time of our selection, Stripe managed the European tax system quite badly and didn’t manage multilingualism in any respect; two important parts for us. After evaluation, it was decided to use Chargebee.

This middleman allows us to complete Stripe’s supply with the next providers: tax management, multilingual help for invoices and communication, direct invoicing management (for our key account subscriptions that do not use online cost).

🎁 Startup deal

You’ll be able to access two totally different and very helpful startup offers easily.

Stripe Atlas: this Stripe service allows you to create a company and start doing enterprise in a few minutes. To entry it, simply comply with these steps:

  • create an account on ProductHunt
  • comply with Elium, Timoté, Gregory and Alexandre (okay that’s not essential ^^)
  • Go to the Ship part of ProductHunt
  • Click on on Stripe Reductions

Stripe: Thanks to this coupon, Stripe won’t cost you any management fees on your first $20okay. To be eligible, you simply want to have a HubSpot account (free) and comply with this link.


Chargebee gives many utilization statistics but we weren’t 100% glad. That’s why we went with Chartmogul. Related in one click on, you possibly can instantly see your key figures on lovely graphs. We invite you to check the software and uncover the thrill of your MRR cumulative chart.

We couldn’t speak about Chartmogul with out also talking about Baremetrics. This device is simply nearly as good as or higher than Chartmogul, however unfortunately doesn’t supply a Freemium model. Chartmogul, then again, presents a free version up to your 10okay€ of MRR.

Do you want to dream? To boost your motivation? We invite you to take a look at Baremetrics’ Open Startup program. It is possible for you to to see the monetary table of corporations resembling Buffer or ConvertKit.


After Slack and Elium, it was in all probability Spendesk that had probably the most constructive impression on Eliumers’ day by day lives. No extra having to request the corporate’s bank card to make a web-based purchase, no extra operating after receipts and managing the deletion of subscriptions. No more hours of managing particular person purchase claims. Spendesk has solved all these issues!

At Elium, everybody has a Spendesk account. Everyone, in accordance to their profile, has the best to make an internet purchase (unique or recurring). Relying on the individual’s profile, a restrict is outlined under which purchases are routinely authorised to scale back friction. Spendesk additionally automates the gathering of receipts and invoices. Each department manager also has a physical rechargeable credit card to deal with purchases on the go. What a joy! 🥰

🎁 Startup supply

Do you want to check Spendesk and receive a small bonus present? Nothing might be easier!

Comply with this hyperlink to register and receive an Amazon present card of 100€!


HubSpot Advertising

We might rewrite HubSpot’s slogan: “HubSpot, marketers know why”… More significantly, HubSpot is the important thing participant within the premium advertising instruments market. Their supply is full and, when properly configured, it has an important influence in supporting and managing your progress. Nevertheless, it requires plenty of effort to use it appropriately and really benefit from it.

To get an concept of HubSpot’s power, we advocate that you simply play with their free CRM and the few different free instruments at your disposal.


Your startup is so good that you really want to shout it out to all the world? Not very effective is it? Nicely… Have you ever tried chilly emailing? While it’s true that the success fee isn’t all the time great, new specialists have a tendency to say that it is still a non-negligible channel to purchase clients so long as it is nicely achieved. Apollo has put in place the perfect device for this!

Thanks to this answer, you’re able to search and filter their database, which has hundreds of thousands of contacts, to find your prospects. Upon getting made your choice, you possibly can configure a succession of emails that will probably be despatched mechanically in your behalf. All you’ve gotten to do is look forward to the leads to fall! ☔️

The enterprise model of Apollo’s core providing could be very simple. The acquisition of an e-mail tackle will value you a credit score. Sending emails is freed from charge.

Nevertheless, watch out not to exaggerate within the large sending of prospecting emails. Indeed, Google and different providers aren’t very tolerant on this matter. We advocate you send not more than 100–200 emails per day, comply with Apollo’s suggestions and monitor your e-mail efficiency intently.

Hubsell may be an alternate to Apollo. It presents an identical service, however they will perform further analysis for targeted contacts which you then manually validate before reaching out to them by e-mail or Linkedin. Their supply is a bit more full but in addition far more costly. It’s up to you to see what’s greatest for you!

🎁 Startup deal

Begin your sales automation with 1000 credits by way of this link. (gmail addresses aren’t allowed)


Your website ⇔ signup conversion price drives you crazy regardless that it is aligned with market “standards”? Similar here. That’s why we decided to apply the method introduced by Tom Benattar, Maxime Berthelot and their group. Quite than simply letting guests depart your website, they’re asked to give their e mail tackle in trade for a small present. As this isn’t our concept, we favor to refer you to their article. They clarify in detail how they did it and what they discovered. The outcomes are spectacular!


Pixelme is a bit like the holy grail of all entrepreneurs. With this software you possibly can monitor the efficiency of all your campaigns and all of the hyperlinks you share. It’s also possible to put pixel trackers and cookies on the link to have the ability to determine the efficiency of your actions and later re-target your viewers.

Okay, if that feels like gibberish and also you don’t absolutely understand, you absolutely have to go read their weblog. And when you see what we’re talking about, you’re in all probability already on their web site by now. 😜

Not satisfied, here’s a concrete instance… All of the hyperlinks of this blogpost have been reworked by way of pixel.me. Thanks to this (in the event you accept our cookie coverage), we shall be in a position to send you advertisements on social networks and we’ll give you the chance to know that you simply discovered Elium by way of this blogpost for those who create an account within 15 days after you click on the link built-in on this page… 🤯

🎁 Startup deal

We negotiated with PixelMe the next deal: 20% low cost on their professional monthly subscription.

To entry it, merely comply with the next steps:

  • Click on on this hyperlink
  • Create your account
  • Enter this code pixelmesurprise20_monthly on the finish of your trial interval


Elium’s website was made with Gatsby, a React framework. The selection of this know-how was made in order to facilitate its administration and integration with our app. In addition to all the benefits that Gatsby gives, it allows us to handle the consumer experience in a way more unified method (and to share some elements between the location and the app). The consequence is that our website is an integral a part of the product in the SCRUM sense of the time period and enters in our improvement cycles.

It isn’t nevertheless all the time acceptable for us to wait two weeks earlier than launching a new initiative. That’s why we determined to full our device stack with Squarespace. This enables us to shortly bootstrap a landing page or a micro web site in a few minutes and in complete autonomy. As soon as a model has been proven and if it is sensible, we then combine it into our core stack. Thanks to this system we have been in a position to launch #GrowthStories in one week from the emergence of the thought to the publication of our first two interviews.


Ah Lempod… It’s my private favorite! Straight from Station F and created by 3 sensible French entrepreneurs (Guillaume Moubeche, Vianney & François Lecroat), this software will put your LinkedIn publications on steroids. The principle is tremendous easy and scandalously efficient.

Lempod customers create PODs and make them personal or public. Every consumer can create his personal POD or be a part of an present POD. A consumer can then put the hyperlink of a Linkedin submit in his POD as soon as a day. He can even outline the usual messages he would really like other customers to publish on their content. Once the campaign is launched, the publication shall be appreciated and commented by all members of the POD.

We will already hear you say: “Useless, it’s fake!” Properly… Yes, these likes and comments are automated but the essential factor isn’t there. The necessary thing is that this system allows you to affect the LinkedIn algorithm into making it display your publication to as many people as attainable. The likes and feedback you acquired mechanically increase your publication publicity and makes you attain a whole lot or even hundreds of real individuals and that’s what we like.

Not satisfied? Here is the outcome!

🎁Startup deal

We don’t have a deal for Quuu but so as to enable you to out, we will advocate you the most effective PODs to be a part of.

Just fill out this brief type and we’ll get again to you.

Human Assets

Workable & Smartrecruiters

Any rising startup will inform you, recruitment is likely one of the largest challenges. In a single day, you end up having to recruit 5–10–15–20 — … individuals. Obviously you want one of the best and clearly you need them for yesterday… Unfortunately, recruiting good profiles takes time and requires anticipation. That is why it is preferable to develop your employer model very early and to equip your self immediately with a great device.

There are almost 800 recruitment solutions available on the market. There is something for each taste and each finances. It must be noted that half of our improvement group at Elium had previously labored on the event of one of many 800 options. In consequence, we have now a robust opinion on what makes a superb recruiting software program. As we wouldn’t want you to assume that this article is biased, we gained’t speak about Talentsquare however we’ll speak about two different options which might be just nearly as good available on the market: Workable and Smartrecruiters.

Workable is a Greek startup whose progress exploded in recent times thanks to an excellent workforce, an easy-to-use answer and a democratic worth. This answer is extensively utilized in startups in Europe. However, their costs have drastically increased during the last 18 months and their answer is stagnating. We consider their interface and functionality to be presently insufficient in the event you plan to recruit more than 5 profiles in parallel. Workable also selected to benefit from GDPR to improve its income and can charge you a disproportionate worth for having an automated GDPR management of their device…

Smartrecruiters was launched by the very gifted Jerome Ternynck. Of French origin, he shortly relocated to San Francisco to develop his entrepreneurial adventures. Smartrecruiters is an iconic player in modern recruitment options. He was one of many first to supply a strong software that integrates the management of recruitment processes and automated posting on multiple job boards for small and medium-sized corporations around the globe. His answer has by no means stopped creating and he all the time manages to surprise us with the standard and ingenuity of the new options he’s creating.

At Elium, we started with Workable as a result of at the time we made our choice, Smartrecruiters had not yet relaunched its free supply and their entry ticket was too excessive for our needs. If we had to choose a recruiting software program at present, we might not hesitate a single second.

🎁Startup deal

Whereas Smartrecruiters tends to focus its progress on giant accounts, it doesn’t overlook smaller teams and gives a free full model for corporations which might be recruiting less than 10 profiles in parallel.

To access it, merely comply with the next steps:

  • Click on this hyperlink
  • Create your account
  • Start hiring NOW

Bamboo HR

If recruitment is a vital and inevitable pillar for any startup, when your company reaches 100 individuals, you will in all probability search for an HR suite that may complete the supply of your recruitment software (typically referred to as ATS for Applicant Monitoring Software).

Under 100 individuals it is best to do very nicely with information sharing software reminiscent of Elium. Beyond this measurement, chances are you’ll select a selected software to manage each individual’s HR info in a more formal means to comply, amongst different issues, with authorized necessities. At Elium, we presently solely use our own answer.

Sales and customer help

CRM HubSpot

Ah! CRM… A topic which has in all probability worn out lots of keyboards! If there are greater than 800 recruitment options, there are definitely twice as many CRMs out there. A couple of years ago, we decided to give the new free CRM that HubSpot had just launched a chance.

To be very trustworthy, HubSpot CRM has benefits and drawbacks that may be far too lengthy to describe right here. At this stage we are glad with it general because it broadly meets our wants along side its Advertising module. Amongst our startup buddies, we’ve additionally heard and seen loads of good about PipeDrive which you’ll be able to undoubtedly take a look at. On the finish of the day, the selection of a CRM have to be made according to what you are promoting mannequin and the best way you need to use it.


Intercom might be some of the used tools in tech corporations in the intervening time. This extremely highly effective device permits you with a minimal of integration to:

  • interact in dialog together with your prospects on your website
  • interact in conversation together with your users in your app
  • introduce your apps with their new “Tour” function
  • send personalised messages by way of totally different channels to your customers and prospects
  • … and lots of other bells and whistles!

In fact, this type of software just isn’t free and you’ll very quickly find yourself paying a whole lot of euros to use their providers. Nevertheless, that is what we call “well spent money”.

At Elium we use it to:

  • interact in conversation with visitors to our website and ship them a unique message depending on the page they’re visiting and their language
  • help our customers in discovering the software by way of their “Tour” function
  • acquire suggestions about key needs of our users and potential difficulties they encounter
  • help customers throughout their use of the device

🎁 Startup deal

Very conscious that their costs might discourage startups with restricted monetary assets, Intercom gives a special startup supply. Intercom gives startups created less than two years ago, having raised less than €1m and having less than 5 staff to profit for 1 yr from their professional pack for $49/month. A no brainer in our opinion!

To profit from this supply, here is the process to comply with:

  • Go to this web page
  • Fill within the type
  • Take pleasure in! 🙌


For any startup that targets medium-sized or giant corporations, there all the time comes a time when it’s not attainable to know all of them and to monitor them manually in Google Spreadsheets or custom databases. This is the place tools resembling Planhat come into play.

Planhat is the dream device for all customer success groups. This device permits you to monitor all your accounts, assign them to a selected individual, monitor all interactions and have clear health metrics to monitor for each account.

Product administration & design


Productboard is the device that unanimously convinced the whole Elium product and engineering workforce. Extremely clear, intuitive interface with minimal bugs. A large part of product management takes place on this device:

  • collection of external (clients & partners) and inner (eliumers) suggestions
  • improvement of functionalities and associated consumer stories
  • management of improvement sprints and consumer tales statuses (prepared, dev, staging, manufacturing, and so on.)
  • management of the public roadmap

All eliumers have read access to every little thing on the Productboard and all can create feedbacks — of their identify or in the identify of a buyer. Solely the product supervisor can write in ProductBoard. The improvement group, via an in-house integration, can change the status of a consumer story. Clients, prospects and partners have entry to our public roadmap. They will depart feedback, vote for features and send us suggestions.

All feedback and requests are handled by the product manager and head of product. They depart a comment and, depending on the case, create a new consumer story that may enrich the backlog or hyperlink it to an present story. Each feedback that’s linked to an present consumer story provides weight to it. At each dash, we evaluate stories with probably the most weight and assess whether it’s applicable to handle them now with regard to our quarterly priorities (OKR methodology).

The product staff also spends a variety of time documenting the actions undertaken and probably the most impactful initiatives so that each Eliumer can concentrate on the evolution of the appliance and the impression on their work (sales, help, advertising, and so forth.). It’s subsequently on Elium that we’ll discover the quarterly priorities (OKR), the product tips for the app’s evolution and the macro modifications that may occur.


Creating an internet app without utilization knowledge can be like sailing in the open sea with a blindfold and earplugs. Mixpanel is the software that permits us to intently monitor using our platform with totally different ranges of granularity (international, account or user-level). This enables us to see which features are most used and how they’re used. All the collected knowledge permits us to determine potential problems, reducing use of a function or to uncover unsuspected use instances. Listed here are two concrete examples:

  • Simplifying our app: after analysing using Elium by way of Mixpanel and a collection of interviews with key clients, we realised that it was not related to supply a chat function within the platform. Indeed, its use was very low and most of our clients are or are tending to equip themselves with Slack, Microsoft Groups and Fb Office. Slightly than maintaining a chat unnecessarily, we determined to concentrate on creating integrations with these associated and complementary tools.
  • Drawback detection: When establishing our cellular app, we offered two ways of connecting to your platform. We shortly realised that the connection success price was pretty low. This alert allowed us to spot the issue and to act very quickly on an enchancment.

🎁 Startup deal

Mixpanel gives a special startup deal to get you kick-started. Mixpanel provides startups created lower than three years ago and with fewer than 10 staff a one-year discount of 90% on their product. GO GO GO!

To profit from this supply, right here is the process to comply with:

  • Go to this web page
  • Fill in the type
  • Ready, get set, go ! 🙌


As the solution to a consumer’s drawback or need becomes more tangible and provides start to cleaner consumer tales and acceptance criteria, it’s usually time to design preliminary mockups and check the validity of our practical answer. This is where Marvel comes into play.

This device permits us to create interactive mockups in a short time. We first check our ideas on this method earlier than shifting to actual designs. The interactive sketches and ultimate designs are hooked up to the consumer stories in ProductBoard as reference documents for the development staff.


For managing our app’s design, we selected to use Sketch. Sketch is a vector graphics editor that gained the Apple Design Award in 2012. On the time, this selection seemed apparent as their vision of design and the organisation of their software made the life of designers and individuals who have to handle these designs extraordinarily pleasant. Sadly, the most important flaw of this software is that it doesn’t permit collaboration and has no model management functionality. This makes design management very difficult as groups develop.

Presently, a brand new challenger that we recognize very a lot is starting to take the spotlight from Sketch: Figma. Figma has decided to deal with the issue of collaborative work and entry rights management. These two instruments have benefits and drawbacks, we allow you to make the ultimate selection. 🙂

Ultimate words

I hope this listing of tools we use and the special deals we gathered will aid you make higher selections in your startup. In fact, these decisions have been based mostly on our own experience and wishes. These tools might subsequently not suit you all, but I hope it should at the least open the talk and guide you to better decisions.

I also advocate you to start small, check and study. Most of these tools have free trials that additionally permit you to reach out to their customer help and get a sense of their responsiveness and value. Read related use instances, feedbacks on app directories — and even better, meet different startups to uncover how they reside with them each day. This final step just isn’t solely key to see by way of the advertising fluff you encountered on your journey, but in addition to consider the trouble required in getting them adopted by your personal group and ingrained in your organization’s rituals.

The proper individuals and the correct course of can undoubtedly compensate a shitty device, however having the correct tools used by the appropriate individuals in the proper method will definitely increase your performance.

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